Fitness Director

  • ISSA
  • Reidsville, North Carolina
  • Full Time
Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Employee discounts
  • Free uniforms
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
Workout Anytime Reidsville Position Type: Full-Time Experience Level: 13+ years (Sales, Fitness, or Leadership preferred) Who We Are Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a clock-in, train clients, and leave environmentwe are a results-driven organization built on accountability, leadership, and growth. The Opportunity The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department. Mission of the Role
  • Drive Personal Training revenue growth
  • Build and lead a team of high-performing coaches
  • Deliver an elite client experience that drives retention
  • Execute Workout Anytime systems that produce consistent results
What Youll Be Responsible For 1. Personal Training Sales & Revenue (Primary Focus)
  • Lead all PT sales and client conversions
  • Drive Personal Training Experiences (PTEs) and Kickstart sessions
  • Own monthly PT revenue performance
  • Coach trainers on sales, objections, and closing
  • Partner with GM to convert new members into PT clients
2. Client Experience & Retention
  • Ensure all clients are onboarded and serviced properly
  • Monitor attendance, engagement, and retention
  • Resolve member concerns, delinquents, and cancellations
  • Maintain a high-level client experience
3. Team Leadership & Development
  • Lead, coach, and develop a team of 47 trainers
  • Conduct daily check-ins, roleplay, and weekly performance reviews
  • Run monthly team trainings (sales, anatomy, retention)
  • Hold coaches accountable to performance standards
4. Operations & Execution
  • Maintain accurate schedules, reporting, and systems
  • Track production daily and submit required reports
  • Ensure compliance with all company systems and standards
  • Maintain cleanliness, professionalism, and brand standards

Requirements
  • Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
  • CPR/AED Certified
  • 1+ year fitness, sales, or leadership experience preferred
Compensation: $50,000.00 - $70,000.00 per year

ABOUT WORKOUT ANYTIME: Workout Anytime 24/7 has earned a well-deserved spot on Entrepreneur's prestigious list of top 500 Franchises for 2024!

Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 180+ units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, deliver a profitable and affordable business model to franchisees and offer exciting career opportunities for its employees.

Mission

To provide a friendly, convenient, life-changing journey with passion.

Vision

To reshape the fitness community where everybody aspires to be the best they can be.

Values
  • Attitude - We drive a positive culture of confidence and enthusiasm by doing the right thing for all our members, partners, and staff.
  • Care - We provide our members, partners, and staff with an environment that is welcoming and respectful of each individual.
  • Excellence - We are committed to the success of our members and partners through the expertise and dedication of our team.
Strategic Drivers
  • Think Big
  • Keep It Simple
  • Do It With Integrity

Job ID: 522608691
Originally Posted on: 5/27/2026

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