General Manager Jobs in California

A General Manager in the fitness and recreation industry oversees the day-to-day operations of a fitness facility, sports club, or recreation center. Their responsibilities may include managing staff, developing budgets, creating fitness and wellness programs, maintaining equipment, coordinating marketing efforts, and ensuring the facility meets health and safety standards. They play a vital role in creating a positive and motivating atmosphere, as well as strategically planning for business growth. They also interact with members, handle complaints, and strive to provide exceptional customer service.

Key skills for a General Manager in this industry include leadership, communication, financial planning, and customer service. They should possess knowledge of fitness trends and the ability to implement engaging fitness programs. Ideally, they should hold a degree in Sports Management, Business, or a related field. Certifications such as Certified Club Manager (CCM) or Certified Park and Recreation Professional (CPRP) may be beneficial. Prior to becoming a General Manager, a person might hold roles such as Fitness Instructor, Sports Coach, or Assistant Manager in a fitness or recreational facility.

1-15 of 139 Jobs

Activities Director

  • Salinas, CA
  • 4 hours ago
  • Salinas, CA
  • 4 hours ago

Certified Personal Trainer NASM Certified personal trainer Balance and Mobility Specialist Certification Physical and Mental Demands: Able to be mobile and perform the physical requirements of the...

General Manager

  • Mission Viejo, CA
  • 12 hours ago
  • Mission Viejo, CA
  • 12 hours ago

JOB SUMMARY As a General Manager at 24 Hour Fitness, you will ignite passion and purpose in your team, your members, and your community....

Aquatics Supervisor-Programming

  • Cypress, CA
  • 23 hours ago
  • Cypress, CA
  • 23 hours ago

This position assists in managing and training all Aquatics Department Team Members. You will offer great customer service and maintain the cleanliness and order of our Aquatics Facilities....

Assistant General Manager, Recruiting & Personnel, Women's Basketball

  • Los Angeles, CA
  • 1 day ago
  • Los Angeles, CA
  • 1 day ago

Under general supervision of the Head Womens Basketball Coach, the Assistant General Manager, Recruiting & Personnel for the Womens Basketball program is a strategic leader responsible for managing...

Planet Fitness Operations Manager

  • San Francisco, CA
  • 1 day ago
  • San Francisco, CA
  • 1 day ago

Qualifications About Your Qualifications: 6-12 months of experience in a customer service environment is preferred Must be 18 years of age or older Willing to become CPR/AED Certified (Training provided...

Spa Manager

  • La Quinta, CA
  • 1 day ago
  • La Quinta, CA
  • 1 day ago

If you are an internal applicant, please log into Workday and submit your application via the Jobs Hub. Please click here to apply internally. This role will be located at one of Discovery Land...

Fitness Manager

  • Rancho Cordova, CA
  • 2 days ago
  • Rancho Cordova, CA
  • 2 days ago

Works with the General Manager and Field Ops Management to discover ways to eliminate unnecessary costs without impacting the Personal Training experience Responsible for managing payroll budgets and...

Pool Manager

  • El Monte, CA
  • 3 days ago
  • El Monte, CA
  • 3 days ago

Yes No 06 Do you currently possess a Water Safety Instructor Certificate? Yes No 07 Are you currently certified in First Aid for Public Safety Personnel (Title 22)?...

At a minimum, must possess same certificates required of employees supervised (i.e., Water Safety Instructor, Standard First aid, CPR for the Professional Rescuer, etc....

Full Time Athletic Director (Position #492) - Year for Year Placement Requirements / Qualifications Successful candidates will submit the following in order to be considered for a position: 1....

Athletic Director, MS 2025/2026

  • Livermore, CA
  • 4 days ago
  • Livermore, CA
  • 4 days ago

Position Type: z Athletics/Activities/MMS - Athletic Director Date Posted: 7/23/2025 Location: Athletics-MMS Closing Date: Open Until Filled   Additional Information: Show/Hide QUALIFICATIONS...

Assistant General Manager

  • Costa Mesa, CA
  • 5 days ago
  • Costa Mesa, CA
  • 5 days ago

Assistant General Managers are held accountable for assisting the GM in achieving gym membership goals, private coaching attachment, and other sales goals....

General Manager

  • Santa Ana, CA
  • 5 days ago
  • Santa Ana, CA
  • 5 days ago

The General Manager will hire, train and manage Sales Associates within their studio....

Athletic Director - San Jacinto High School (2025-2026 School Year)

  • San Jacinto, CA
  • 5 days ago
  • San Jacinto, CA
  • 5 days ago

Job Description / Essential Elements: ATHLETICS DIRECTOR/STUDENT ACTIVITIES DIRECTOR/VOLUNTEER COORDINATOR POSITION DEFINITION Athletics Director: As part of this assignment, under the direction of...

Assistant General Manager

  • Carmel Valley, CA
  • 5 days ago
  • Carmel Valley, CA
  • 5 days ago

The Position: Assistant General Manager We need an outgoing, high-energy people-person who thrives in a goal-driven environment. You'll work side-by-side with the GM to lead your crew to success....

Demographic Data for California

Moving to California? Find some basic demographic data about California below.


Local
National
39,536,271
996,598

General Manager Online Courses and Training Opportunities

iHireFitnessAndRec curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
General Paediatrics: Essentials for New Doctors
Establish your position in the world of general paediatrics, a crucial field ensuring the health and safety of young patients. This rigorous three-week course is designed for new doctors and...
IT Security for General/Project Managers
Despite many accepted IT security standards, many IT projects fail at IT security. This also includes for instance (smart') products that just include information technology in small proportion....
Practice for the General Manager Position
If you are wondering whether you can work as a General Manager and want to know what responsibilities this role presupposes, JobTestPrep can supply all relevant information about this position. We...

Title Synonyms

Users interested in this job title also searched for the following job titles


Salary for General Manager Jobs in California

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireFitnessAndRec research efforts.

Licensing / Certification

Required or preferred licenses and certifications for General Manager positions.



Highest Education Level

General Managers in California offer the following education background
Bachelor's Degree
60.2%
Master's Degree
25.8%
Associate's Degree
5.0%
Vocational Degree or Certification
3.0%
Doctorate Degree
2.7%
High School or GED
2.6%
Some College
0.6%
Some High School
0.2%

Average Work Experience
Here's a breakdown of the number of years' experience offered by General Managers in California
4-6 years
24.4%
2-4 years
22.1%
10+ years
14.4%
8-10 years
13.0%
1-2 years
11.3%
6-8 years
8.7%
Less than 1 year
5.1%
None
1.1%


Other Career Titles

Here are some other career titles that require similar skills



General Manager Related Career Advice Articles

smiling fitness instructor holding a clipboard in a gym
9 Essential Skills for a Successful Fitness Instructor Career

Discover the essential skills and qualities needed for a successful fitness instructor career, from communication and creativity to adaptability and empathy.

Read article »